Murcia, 17 April 2026 - Hacienda del Álamo Golf today announces its official rebranding as Santa Elena Golf Club, marking the beginning of a new phase under the management of UGOLF.

The change of name reflects the launch of a structured strategic plan focused on operational excellence, continuous course enhancement and the delivery of a premium golfing experience. As an established international operator in golf course management, UGOLF will oversee this next stage with the ambition of strengthening the Club’s positioning within the European golf market.

Planned initiatives include progressive improvements to course conditioning, refined maintenance standards and the further development of service quality across all golf operations. In parallel, the wider resort offering — including the hotel and food and beverage facilities — will be enhanced to ensure a cohesive and elevated guest experience.

Santa Elena Golf Club enters this new chapter with a clear long-term vision centred on sustainability, quality and steady growth, reinforcing its commitment to members, visitors and stakeholders alike.

The resort was recently acquired by the Murcia-based business group Grupo Hozono Global, as previously announced, supporting the future development of the wider complex.